Starlink’s planned expansion into Uganda, Tanzania, and Burundi is set to intensify competition in the region’s internet market. With its satellite-based service, Starlink can reach underserved areas, offering high-speed internet where traditional infrastructure may be lacking. This move poses a challenge to local providers like Safaricom, which may need to adapt their strategies to maintain market share.
In response, local companies could enhance their service offerings, improve customer support, or even collaborate on infrastructure projects to strengthen their positions. The rivalry might also spur innovation, leading to better internet access and affordability for consumers across East Africa. As the market evolves, the focus will likely shift toward delivering quality service and addressing the unique needs of each country.