Safaricom’s strategy to avoid price wars with Starlink in the internet market highlights a focus on sustainable growth rather than aggressive competition. By maintaining its pricing and emphasizing quality and customer service, Safaricom aims to differentiate itself in a rapidly evolving landscape.
This approach allows them to build long-term customer loyalty while also leveraging their existing infrastructure and local knowledge. Instead of undercutting prices, they might focus on enhancing their service offerings, expanding coverage, and improving user experience, which could attract customers who value reliability over the lowest price.
As Starlink enters the market with its satellite internet services, Safaricom’s careful positioning could provide a competitive edge, allowing them to capture a segment of users who prefer established providers. Ultimately, this could lead to a healthier market dynamic, where innovation and service quality take precedence over relentless price competition.